It’s possible no industry is as affected by mobility as the technology industry itself. The world is creating more and more data every year. We’re creating data so quickly that approximately 90% of it was created within the last two years. Telecommunications companies, sensing an opportunity, are attempting to grab both consumer and business clients in order to be the ones who transport that data. Software companies are racing to revise their existing products to be mobile friendly. Hardware innovation is exploding as mobile devices become the norm in every industry, whether it’s wearable technology or connected devices within the Internet of Things.
With the explosive growth in mobile, many software companies must revise their offerings to be mobile friendly. Those who are new to the scene are taking a “mobile first” approach instead of focusing on desktop computers. Mobility also paves the way for interoperable technology, allowing devices to interact with each other. These opportunities don’t come without challenges, of course. The explosion of device popularity—Nielsen reports the average American owns four digital devices—means people are more likely to carry sensitive data beyond the trusted confines of their workplaces and protective firewalls. Securing this data from afar has become a top industry priority. Mobility is not just about phones and tablets. True mobility means controlling Internet-connected devices from afar, whether it’s a consumer setting a DVR to record from a cell phone or a dockmaster controlling the unloading of a cargo ship using a tablet.
As mobile devices and data usage revolutionize the telecommunications industry, people are responding by spending more and more time with their devices. All told, Nielsen estimates mobile users spend 60 hours per week interacting with their mobile devices. And some carriers are trying to increase customer retention by providing utility right out of the box. They’re doing this by preloading phones with applications that offer benefits, deals and discounts to businesses their customers might frequent. The thinking is that if a carrier sends its customers a coupon for coffee as they’re passing a coffee shop, those customers will be more hesitant to leave for another carrier. As the cost of bandwidth continues to drop and the price wars begin, loyalty programs will play an ever-increasing role in the fight.
Technology companies mobilize their customers every day by creating the devices and platforms those customers want. Dig deeper though, and you see technology companies encouraging and enabling mobility by bringing mobile functionality to unexpected areas of their customers’ lives. Security companies are doing this by giving customers control over alarm systems from afar, meaning they don’t need to be physically present to arm and check on their various security systems.
Though technology companies are leading the way, organizations of all sizes with various purposes are embracing mobility as a way of improving their everyday operations. Why are businesses doing this? The expectations they’re facing, like pressure to improve cost effectiveness or overall profitability, demand action. Many are turning to mobility as one part of their approach. According to Symantec, two thirds of companies have implemented or considered implementing a corporate app store to mobilize their workforces. 59% of all companies are running mobile line-of-business applications, making mobile devices more critical than ever.
The technology industry itself is being transformed by the power of big data. Communications service providers are harnessing big data to create smarter services that become new sources of revenue, streamline operations and build smarter networks that enable a more consistent, higher quality customer experience. The ubiquity of smartphones allows these companies to analyze data generated by millions of mobile devices and then use the resulting insights to deliver customized services and offers. For information services companies, big data plays a role in creating new products and revenue streams. In today’s world, data and information are viewed as competitive tools that allow companies to identify trends more quickly. Information services companies are using big data to ensure they are flexible and scalable enough to ingest, process and distribute content under many different business models.